A coach-led population health program
Kannact is an equitable, culturally competent, coach-led population health program that delivers measurable outcomes across three pillars: preventive, mental, and chronic condition management.
Beyond Claims Data
What percent of your population is late for a recommended breast or colon cancer screening? What percent have been screened for depression in the last 12 months? What percent of the diabetics have their HbA1c under 8.0%?
Claims costs are lagging indicators for population health: they tell you what you should have done three years ago.
Kannact pulls medical records and lab results from health information networks, real-time prescription data from fulfillment networks, and patient-generated data from our own devices. We then measure, report, set goals, and guarantee progress based on metrics that map directly to the HEDIS scores defined by the NCQA: industry-standard measures of population health that drive well-understood impact.
A relationship-first program
Many disease management vendors take a similar approach: (a) analyze claims data, (b) identify the problem, (c) give the problem an app. They get 10% that meaningfully engage, at best.
At Kannact, we take a different approach. Everyone gets a personal health coach and everyone is directed to meet their coach on a scheduled call. We start with engagement because we believe that the best outcomes begin with a human-to-human relationship. We start with everyone, because we know the stigma of being singled out.
From then on, their health coach is responsible, and accountable, for their long-term outcome improvement. The coach makes sure they make it to their cancer screenings and the coach screens them regularly for depression and alcohol abuse. If they have chronic conditions, the coach gives them connected devices to monitor their condition remotely (glucometers with test strips shipped monthly, blood pressure cuffs, and weight scales).
That's how we engage 25+% of employees in a meaningful relationship with their health coach. That's why 50+% of people are still working with their coach 12 months after enrollment. That's how we put 100% of our fees at risk to guarantee preventive, mental, and chronic condition health outcomes that map directly to industry-standard HEDIS measures. It's what makes us a 25/50/100 program.
Don't believe it? If you show us the utilization report of your current health coaching or disease management program, we won't charge you anything until we beat their engagement numbers.
Absolutely. Please contact us and we will share with you a set of case studies that we have done over the years showing the effectiveness of our health coaching program for individual clients.
You can also find a case study where we look at the 2022 outcomes from a multi-client cohort of active participants right here:
Kannact’s health coaches are board certified with the National Board of Health and Wellness Coaching. That certification focuses on behavior change theories, motivational techniques, and health education and literacy, which form the core of Kannact’s coaching program and our theory of change.
Beyond their certification, coaches continuously work with our Coach Quality Specialists who review calls from each coach every week and score the calls on their successful execution of Motivational Interviewing techniques.
In addition to their formal training focused on health and wellness coaching, Kannact health coaches are continuously trained by, and meet weekly with, our interdisciplinary team of health and behavioral experts which include:
- Doctors (M.D.)
- Pharmacists (PharmD)
- Psychologists (PsyD)
- Social Workers (LCSW)
Kannact’s coaches are providers of Health and Wellness Coaching. Kannact’s in-house EHR system, which our coaches use, connects to the Health Information Networks of other EHR systems to exchange data with other providers. This framework of providers sharing data, and the massive technical improvements we’ve seen in the sharing of data, are driven by the legal framework of the 21st Century Cures Act. The premise of that legal framework is to make it easier for providers to cooperate across organizations and EHR systems.
The upshot of integrating with these systems is that our coaches are able to write notes and reports that can be seen by the rest of the patient’s primary care team. It also means the coach has access to the relevant information from that care team: lab results, preventive screenings, and prescriptions.
We offer a full multi-channel marketing engine including automated drip campaigns with marketing emails, personal emails from health coaches, personal text messages from health coaches, and personal phone calls. All campaigns come with full reporting including sends, opens, and clicks.
We create a full, custom client landing page for each client which is integrated with social media marketing engines to enable remarketing via digital ad platforms to everyone that engages with the page. Additionally, full analytics reporting is available for the landing along with attribution.
Additionally, we offer monthly newsletters with general-interest health content and regular webinars freely available to all employees.
Finally, we offer content marketing that integrates with HR communications, including monthly newsletter blurbs and webinar announcements.
Kannact reports on health outcomes by tracking and sharing data on gaps in care and goals related to all 11 Kannact Health Outcomes. All active participants have goals to “improve” or “maintain” in all applicable Health Outcomes and aggregate data on current and past state is reported for each of the 11 Kannact Health Outcomes.
Kannact reports on engagement and activity within the program by tracking and sharing monthly data on: (i) new members who started working with their health coach, (ii) previously active members who started working with their health coach again, (iii) active participants who continued to work with their coach, (iv) active participants who stopped responding to their coach, (v) active participants who are no longer eligible to work with their coach (i.e. left the health plan).
Kannact reports on outreach and marketing efforts by tracking sends, opens, clicks, and engagement in various channels. This includes (i) email sends, opens and clicks, (ii) phone calls made, (iii) text message sends and clicks, (iv) webinar sign up and attendance, and (v) landing page visitors and engagement.
Kannact Whole Health is a Per Participant Per Month program, which means we only bill for active participants. So, who is that? Anyone who fulfills all the following requirements:
- They have scheduled and engaged in an initial meet-your-coach call and agreed to participate in the program.
- They have not told their coach or Kannact’s customer service team that they want to leave the program.
- They have not been “unreachable for 90 days”. This happens when the coach is trying to reach someone and is unable to get them on the phone or get them to respond to any message for 90 days. At which point, we stop billing for them.
It’s worth noting that our performance guarantee, which puts 100% of our fees at risk based on health outcomes performance, covers everyone that is an active participant, but does not cover anyone else. In other words, we bill for those we guarantee, we guarantee those we work with. It’s a pay-for-outcomes model.
We do not have a minimum group size. For detailed reporting on health outcomes and performance guarantees, we have a minimum number of active participants. These minimums are most easily achieved by groups with more than 500 members. For smaller groups with less than 500 members, we offer detailed reporting on enrollment and activity - everything they need to implement a successful program.
Yes! Or at least, mostly.
If an employer wants to pay for the service as a medical claim instead of paying directly, we can split the payment into two parts: one for those with chronic conditions, one for everybody else. For those with chronic conditions, we will use a chronic condition management billing code to charge for the monthly, per participant fee. This covers the majority of the program fees.
However, program incentives and fees for members without chronic conditions cannot currently be billed as a claim. At least, not yet.
Request a Demo
Are you a self-insured employer or benefits broker that wants to learn more about how Kannact can help your population?